WHAT IS GOOD COPY?
To me good copy is a sharply focused combination of words strung together to create a compelling story that makes readers and clients fall in love with you, your product and your business. And to turn lukewarm prospects into paying clients, good copy must deliver the right message for a specific audience. Yours.
Effective copy conveys:
ENERGY — your great story told in an upbeat and friendly but persuasive way.
INTELLIGENCE — your product or service knowledge, of course, but think benefits your prospect gains by choosing your product or service.
CONNECTION — the psychology between a prospect’s emotions and their experience utilizing your product or service.
MOTIVATION— the right message to make your prospect do something.
On the surface good copy is any material that gets your message across in a simple and effective way. The GOLD lies beneath the surface. And the job of a good COPYWRITER is to dig deep to find what is unique and unexpected about your product or service. So…what is your gold?
Let’s start a conversation.
I am ready to REV UP, THINK SMART, CONNECT & GET GOING!
Stephanie DelTorchio
COPYWRITING SERVICES
Whether your current materials need an update or you are starting from scratch, I believe my 30+ years of writing experience will bring value to your business. I offer a professional analysis and revamp of existing web and print copy and/or will create brand new copy tailored specifically for you and your business. I’ll work with you to be sure your final copy is unique and original.
Tell me a bit about yourself and your needs. When you share your information below there’s no obligation to go forward. I’ll get back to you pronto with my thoughts on your particular needs and we’ll go from there. Fair enough?
I look forward to hearing from you.
Cheers!
CONTACT ME
STREET CREDITS
- Publisher/Writer community newspaper
- Guest columnist
- Blogger (see my wit & wisdom)
- Catalog copy
- White papers (insurance, sustainability)
- Blog entries
- Screenplay author (waiting for a big break!)
- Memoir/Ghostwriter
- Sales copy/Sales letters
- Product information
- How-to manuals/tech/simplified
- Web copy
- I hand write my own Christmas cards!
